Business Lens with LesBusiness judgement, systems, and cross-border executionJoin the Business Lens Brief

Business Lens Advisory

Two complementary ways of seeing the business.

Business Lens Advisory is a provisional working name for the consulting practice co-founded by Les Xu and Jeffrey Zhang. We work remotely with SME owners; in-person work is by arrangement.

Co-founder

Les Xu

Co-founder, Business Lens Advisory

Les brings commercial judgement from banking, business broking, owner-operated businesses, sourcing, and Vietnam-focused advisory. He works with owners who need to make a clearer next decision and turn it into an operating rhythm.

  • Commercial strategy, finance, and risk
  • SME coaching and owner-independent systems
  • AI-enabled workflows and implementation
  • Sourcing and Australia-Vietnam market entry
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Co-founder

Jeffrey Zhang

Co-founder, Business Lens Advisory

Jeffrey brings a people-and-systems perspective to growth projects involving China, education, talent, and organisational development. He helps owners translate a commercial plan into a team that can carry it.

  • China strategy and China-facing partnerships
  • People, HR, talent, and education
  • Operating systems and organisational development
  • Practical implementation with leadership teams
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What we do together

We combine commercial judgement, people systems, practical AI, and cross-border operating perspective for owners building something that has to work in the real world.

Talk through the opportunity